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Harvey reveals cancer diagnosis

Harvey reveals cancer diagnosis

Ford evaluating IndyCar's next-gen engine

Ford evaluating IndyCar's next-gen engine

Africa to make F1 return with Rwanda Grand Prix

Africa to make F1 return with Rwanda Grand Prix

IndyCar's IR28 completes first long runs as Rossi takes the wheel during Sebring test

IndyCar's IR28 completes first long runs as Rossi takes the wheel during Sebring test

Tsunoda in the frame for IndyCar test with Meyer Shank

Tsunoda in the frame for IndyCar test with Meyer Shank

Why Toyota races: ‘Motorsport is NOT advertising’

The Creative Drive

Why Toyota races: ‘Motorsport is NOT advertising’

By RACER Staff - Jul 22, 2026, 8:54 AM ET

Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising – it's about building better people, better technology and ultimately better cars.

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